Join the Team

Digital Marketing & Sales Executive – Help Us Shape the Future of Dunedin Tourism

 

As of this year at Dunedin Railways, Home of the Taieri Gorge, we’ve entered a bold new chapter as a modern, high-performance tourism company with big ambitions. With a refreshed strategy and new leadership, we’re rebuilding from the ground up. Our aim is to become one of New Zealand’s leading visitor experiences — and we’re searching for the right people to help us get there.

We’re looking for an energetic, creative and driven Digital Marketing & Sales Executive to join our dynamic team. This role is perfect for someone ready to roll up their sleeves, bring ideas to the table, and help drive real results through marketing, content, storytelling and relationships.

This isn’t a role where you’ll be maintaining the status quo — we’re moving fast, evolving rapidly, and setting a new standard for Dunedin Railways and our iconic train adventures. If you’re ambitious, curious and love the idea of helping shape a brand from the inside out — we want to hear from you.

Key Responsibilities
Marketing, Content & Storytelling

• Plan, write, design and schedule content for social media, email, website and digital campaigns.
• Create compelling visuals and video content using design and video editing tools.
• Capture local culture & stories — the stories behind our brand, crew, customers and community.
• Manage day-to-day posting, scheduling, engagement and community management across Facebook, Instagram, LinkedIn and YouTube.
• Manage our presence across third-party platforms and OTAs such as Tripadvisor, Viator, Klook— ensuring listings, imagery, and messaging are always current and optimised.

 

Digital Advertising & Campaigns

• Create and manage digital advertising campaigns using Meta and Google Ads.
• Build and test campaign creatives, ad copy, audiences and budgets.
• Monitor campaign performance and deliver insights with actionable recommendations.
• Work closely with the Marketing Manager to brainstorm and deliver high-impact campaigns.

 

Website & Design

• Manage basic CMS updates across our website (images, blog, product pages, etc).
• Design and produce digital and print marketing materials (posters, signage, brochures, web banners).
• Assist with optimising the online customer journey to improve ticketing performance.

 

Sales Support & Trade Marketing

• Proactively reach out to local tourism operators to promote and onboard them to our sales channels.
• Provide up-to-date marketing materials, campaign updates and support.
• Assist with inbound sales support via phone and email as needed.

 

Campaign Reporting & Industry Engagement

• Track and report on organic, paid and sales performance using tools like Meta, Google Analytics, Fareharbor and CRM.
• Stay across emerging trends, platform updates and best practices in the digital marketing and tourism industries.
• Support marketing activations and special event delivery on the ground where required.

 

You’ll Thrive in This Role If You Are:

• A strong writer with a visual eye and creative flair.
• Someone who enjoys hands-on execution.
• Ambitious and proactive — you take initiative and love trying new things.
• A confident communicator who thrives in a collaborative, fast-paced environment.
• Energised by the idea of being part of a business transformation story.

 

What You Bring

• 1–3 years of experience in digital marketing, advertising, or content creation.
• Proficiency with Meta Ads, Google Ads, Canva, Mailchimp, and CMS tools (CloudCannon, Wix or similar).
• Solid understanding of social media platforms and how to drive engagement.
• Ability to manage projects and deadlines
• Willingness to pitch in for major seasonal events and campaigns — including working occasional weekends to support our special event trains like Christmas, Easter, and Stargazer.
• Comfortable interacting with customers and being a hands-on, friendly team player during activations, events, and peak periods.
• SEO or eCommerce experience is a bonus but not essential.
• Experience with customer service is a plus.

 

Why Join Us Now?

This is a rare opportunity to get in on the ground floor of a growing tourism brand with national aspirations. We’re not looking to repeat the past — we’re creating something new. You’ll work alongside a passionate and committed team in a culture that values creativity, energy and big ideas.

Whether you’re a rising digital star or someone ready to step up and grow fast — this role offers ownership and the chance to help shape the next era of one of Aotearoa’s most iconic regional tourism experiences.

Send your C.V and cover letter to Brydie Meinung, Marketing Manager: brydie.meinung@dunedinrailways.co.nz

Rolling Stock Maintainer

 

Do you love working with your hands, fixing things, and keeping machinery running like clockwork? Want to play a key role behind the scenes of one of New Zealand's most iconic rail experiences?

We’re looking for a skilled and motivated Rolling Stock Maintainer to help keep our heritage trains moving safely and reliably. You’ll join a small, dedicated team responsible for maintaining and repairing our fleet — from locomotives and carriages to wagons, power vans, hi-rail vehicles, and more.

Every day brings something new — you might be working on a DJ Locomotive one moment, then troubleshooting hydraulic systems or steel fabrication the next. You’ll get stuck into hands-on work across mechanical, diesel, pneumatic, electrical, and structural systems, helping ensure our trains are in top condition for visitors from around the world.

We’re after someone with:

Trade experience in one or more of the following: building, steel fabrication, diesel mechanics, pneumatics, hydraulics, or electrical systems

A strong awareness of safety and a willingness to follow procedures

Great problem-solving skills and a keen eye for detail

A can-do attitude and the ability to work well within a team

The initiative to spot risks, suggest improvements, and lend a hand when needed

Good time management, adaptability and solid communication skills

 

We offer more than just a job—we offer a career in a team environment where people want to belong. Join Dunedin Railways Limited and be part of our mission to provide safe, high-quality visitor experiences through our tourist and charter train services. If this sounds like the role for you, apply now and become part of our iconic rail business operating through the breathtaking Taieri Gorge. 

 

To apply or learn more, get in touch with Andy on 021 116 6486 or email [email protected].